Billboard Marketing
Signs are a very common type of marketing. Everywhere we go
we see signs. Billboards, car stickers and a whole lot
more! This is a great way to get your product or company
seen by millions. Outside advertising, such as this, is a
cost effective way of getting your product noticed.
Everywhere you go you will see signs and advertisements, billboards on the highway and bumper stickers on the backs of cars. These become so common that sometimes we don~t really realize we are looking at them. But the message still sinks in; we read them and remember and a really good sign can really get the point across.
Larger Signs
Billboards and large signs are everywhere and they do not
have to be as expensive as they once were. You can find,
make or buy very affordable billboards and signs to use to market your company or product.
If you are a little cautious about this method you can
always rent the space for a short period of time to test
the waters. This is also a good idea if you are not sure
of the most effective location for your sign. With a little trial and error you can make sure you have the best sign in the best place.
Bumper Stickers and Posters
Cheap and effective, what more could you want? Try handing
out stickers to customers or in a public place, you will be surprised how many people will display your sticker and give you free advertising. Smaller sized posters are also a lot cheaper to produce and can therefore be used in greater quantities to capture a wider audience.
Moveable Advertising
The most common type of moveable advertising is clothing, although pens, umbrellas and mouse mats are equally effective. By giving out these gifts you will encourage customers to advertise your product as they go about their daily business.
This type of advertising can be done relatively cheaply and with excellent results. Never underestimate the power of outside advertising.
Scott F. Geld is the owner of Marketing Blaster, Inc. , a pay-per-click traffic source that repeatedly beats the major search engines in conversion ratio and ROI.
Filed Under: Tactics
January 23rd, 2000